What is a campaign?

Answer:

A Campaign is a booking unit in EmediateAd. Each Campaign contains advertising content (called Creatives) and different rules for when, how and where the advertising content should be shown.

A Campaign can contain many different Creatives and can thus convey many different advertising messages.

A Campaign in EmediateAd is based on the Dimension of the creative. So if you have e.g. two 300×250 banners, you put them in the same Campaign in EmediateAd. If you have one 300×250 and one 930×180, you will need to make one Campaign for each dimension. Afterwards you can link the two different dimensions in a Campaign Group.
Cxense © 2012 | Support