What is a creative?

Answer:

A creative is the graphical material of a Campaign. A campaign can have several creatives containing graphical contents, and EmediateAd can be used to switch between these automatically. To read more about the possibilites regarding the different delivery options on creatives, please have a look at creative settings.

There are three primary types of creatives in EmediateAd:

  • Image creative - regular image banners like .PNG, .GIF and .JPG
  • HTML creative - “code banners” which are hosted from third party
  • Flash creative - animated banners (.SWF)


On top of the ones above, EmediateAd can handle e.g. video ads and a wide variety of rich media banner types (e.g. overlay, expandable and layer popup).

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