Targeting is a tool for segmenting your audience. With targeting you aim Campaigns to specific visitors of your - thus making you able to serve more relevant advertisement.

There are many different targeting tools and they can all be used in combination with each other.

Access to the targeting tool is user based. So some of targeting tools might not be available, depending on your EmediateAd setup.

Targeting is optional so you do not need to use any targeting at all to get your campaign running.


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