Mobile Targeting Identification

User Agent

We identify mobile platforms by the information in the HTTP header “user-agent”.

This does not cover every possible model because practically all manufacturers have inconsistent naming standards for different models and new models are frequently released. There are also cases when the user-agent alone is not sufficient for identifying the platform. However, we aim to catch as many models as possible for the most popular platforms on the market, using the simplest possible recognition rules and paying heed to the manufacturer's own recommendations on how to identify the platform if available.

Supported mobile platforms

To see which mobile platforms we currently support see our Mobile targeting section

We use the user-agent substrings to identify the mobile platforms. The strings are converted to lowercase before comparisons, so we always match with lowercase substrings e.g. Android: “android”; iPhone/iPod: “iphone”, “ipod”.

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